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Archive for the Customer Experience Category

  • Are B2B and B2C Customer Experience Management Different? - 14 June 2013
  • Customer-Centricity Goes Beyond Customer Experience Management - 27 May 2013
  • B2B Customer Experience Managment: 6 Success Factors for World-Class Performance - 17 May 2013
  • Don’t Confuse CX Technology with Customer Experience Management - 12 February 2013
  • Chief Customer Officer as Change Agent - 7 February 2013
  • Focusing on People in B2B Customer Experience Strategy - 9 January 2013
  • Investment Patterns in B2B Customer Experience Management - 4 January 2013
  • Business Customer Experience Management Stories Highlighted in 3rd Annual B2B CEM Study - 18 December 2012
  • Getting Customer-Centricity Right - 10 September 2012
  • Customer First Drives Business Performance - 3 August 2012
  • Creativity for Customer Experience Improvement - 23 July 2012
  • Check Assumptions & Motives to Improve Customer Experience - 21 July 2012
  • 4 Tips for Dealing with Difficult Customers - 20 July 2012
  • Customer Experience Management Means Doing the Whole Job - 19 July 2012
  • Everybody Has a Customer - 18 July 2012
  • Improve Customer Experience: Help Me Help You - 16 July 2012
  • Customer Loyalty Boomerang Effect - 12 July 2012
  • Compass for Better Customer Experience - 14 June 2012
  • 8 Paths to Value via Benchmarking Studies - 21 May 2012
  • Voice of Customer for All Employees - 29 January 2012
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New opportunity: participate in the 4th Annual State of B2B CEM survey
Limited time offer: buy the 2012 report now and a complimentary copy of the 2013 report will be sent when it is published

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What is Customer Experience?
See: What IS Customer Experience Management?
Customer Experience Management Glossary

Customer Experience includes all of the steps a buyer takes to get and use a solution from the time of the buyer's realization of a need until the buyer deems the need no longer exists.

Customer Experience Management is a composite of customer management efforts (CRM, VoC, UX, service, loyalty, advocacy, references, touch-points, etc.).

Customer Experience Optimization is company-wide alignment with buyer priorities to grow both revenue and profit naturally.
B2B CEM STUDY
If you manage B2B CX, please participate in the 4th Annual State of B2B CEM Study *now* and join the B2B CEM LinkedIn Group!
BLOG CATEGORIES:

  • Customer Experience
  • Customer Value
  • Experience Innovation
  • Internal Branding
  • Voice of Customer

See also: Customer Experience Best Practices Blog
Customer Experience Consulting Customer Experience Management
♦ Customer-Aligned Perspectives
♦ Customer-Aligned Decisions
♦ Customer-Aligned Actions
♦ CX Best Practices
♦ Customer Experience Defined


Customer Experience Management Prioritization Self-Assessment

This blog is managed by
LYNN HUNSAKER,
head of ClearAction
customer experience optimization consulting

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CEM TALK SHOW


Interviews with Aon, CenturyLink, Cisco, Citrix, Coca-Cola, Dell, EMC, HP, Intuit, Kimpton, NCR, Philips, Safelite, Sungard, SunTrust, Symantec, TELUS, tw telecom, Virgin Mobile, Wells Fargo.
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CUSTOMER-CENTRICITY
Customer-Centric Culture



Employee Engagement in Customer Experience Strategy

For ALL of ClearAction's content, honor the Creative Commons License
Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.
Lynn Hunsaker is author of these handbooks:
Innovating Superior Customer Experience
*See more info at
Innovating Superior Customer Experience web page

Customer Experience Improvement Momentum
*See more info at
Customer Experience Improvement Momentum web page

Metrics You Can Manage For Success
*See more info at
Metrics You Can Manage For Success web page
CX HISTORY
Lynn Hunsaker has managed customer experience since 1989. See this article from 1991:
Lynn Hunsaker engaged 50 business units in continuously improving their impact on customers since 1994:
PUBLICATIONS
Lynn Hunsaker authored an article about customer experience metrics for various customer service channels Lynn Hunsaker authored an article about Trust & Choice as Essential Ingredients in Customer Experience Management (pages 9-11): Lynn Hunsaker was quoted in an article about Driving Customer Experience Across the Enterprise (pages 1-5): Lynn Hunsaker was quoted in an article about Bridging the Customer Experience Chasm (page 5): Lynn Hunsaker is an author in the OgilvyOne publication: Executive Summary - see page 5
CEM on a Shoestring
by Lynn Hunsaker


Lynn Hunsaker is an author in The Association of Support Professionals publication: Customer Experience
'Wow' Versus 'Ow' Service
by Lynn Hunsaker
SUBSCRIBE & 'FAVORITE'
Customer Experience 'Best Tweets' Twibe

ClearAction Podcasts

ClearAction Podcasts

facebook.com/CustomerExperience
FAVORITE SITES
*ClearAction on LinkedIn
*Contact Center Mach4um
*CX Journey
*CustomerThink
*MyCustomer
*Services Untitled
*Think Customers
*Work-Play-Experience
*Christine Crandell

      

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