Send your completed customer experience optimization self-assessment (DOCX file) to lynn.hunsaker@ClearAction.biz for advice on how to accelerate customer experience excellence.

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See: What IS Customer Experience Management?

Customer Experience includes all of the steps a buyer takes to get and use a solution from the time of the buyer's realization of a need until the buyer deems the need no longer exists.

Customer Experience Management is company-wide dedication to serving buyer needs from the buyer's perspective. CEM is a composite of customer management efforts.

Customer Experience Optimization is company-wide alignment with buyer priorities to grow both revenue and profit naturally.