Tag Archives: innovate customer experience

Innovating the Customer Experience

What's the difference between user experience design and customer experience design? Although the phrasing is similar, there's a real gap between the two concepts. User experience typically focuses on product-specific ease-of-use, ergonomics, and ethnography — participative observation of the product-in-use. Customer experience design is broader. It encompasses the full customer experience spectrum.

Your Recent Experience
Just think of your own experience in buying something recently. First, you must have concluded
that you had a need, and then you sought a solution.

  • What was your experience in those two steps? Was it easy to outline your requirements for said need?
  • Did you find anything in your search that guided your thinking or helped you realize your decision criteria?
  • Did you come across anything that made it quicker or easier to access a solution?

Next, you must have decided to Continue reading