Customer Experience Optimization Delivering Your Brand Promise

Customer Experience includes all of the steps a buyer takes to get and use a solution from the time of the buyer's realization of a need until the buyer deems the need no longer exists.

Customer Experience Management is a composite of customer management efforts (CRM, VoC, UX, service, loyalty, advocacy, references, touch-points, etc.).

Customer Experience Optimization is company-wide alignment with buyer priorities to grow both revenue and profit naturally.

B2B CEM STUDY

BLOG CATEGORIES:

• Customer Experience
• Customer Value
• Experience Innovation
• Internal Branding
• Voice of Customer

♦ Customer-Aligned Perspectives
♦ Customer-Aligned Decisions
♦ Customer-Aligned Actions
♦ CX Best Practices
♦ Customer Experience Defined
This blog is managed by
LYNN HUNSAKER,
head of ClearAction
customer experience optimization consulting

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This work is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported License.

Lynn Hunsaker is author of these handbooks:

*See more info at
Innovating Superior Customer Experience web page


*See more info at
Customer Experience Improvement Momentum web page


*See more info at
Metrics You Can Manage For Success web page